# WonExperience > Revenue data orchestration advisory and consulting firm helping companies turn disconnected data into revenue growth. WonExperience helps companies bridge Product, Brand, and Revenue through Customer Revenue Data Orchestration, ensuring AI investments deliver outcomes by connecting data, aligning teams, and turning chaos into growth. ## Company Overview - **Founded**: 2024 - **Type**: Advisory & Consulting - **Focus**: Revenue Data Orchestration - **Contact**: win@wonexperience.com - **Website**: https://wonexperience.com - **Founder**: Rita Jhaveri (https://www.linkedin.com/in/ritajhaveri) ## What is Revenue Data Orchestration? Revenue data orchestration is the automated coordination of data across multiple systems, tools, and teams so everyone works from the same truth. It is not just integration (connecting point A to point B). Orchestration connects your entire business — sales, support, product, marketing, finance — so every team works from the same data. ## The Problem We Solve Most organizations are drowning in disconnected data: - 60% of companies get no material value from their AI investments (BCG, 2025) - 50% of AI agents operate in complete isolation from other systems (MuleSoft/Salesforce, 2026) - Only 27% of enterprise apps are integrated, leaving AI without the data it needs (MuleSoft/Salesforce, 2026) - 15–25% of revenue is lost by most companies due to poor data quality (MIT Sloan Management Review) - 86% of IT leaders warn that without proper integration, AI agents add more complexity than value (MuleSoft/Salesforce, 2026) ## Services - **Revenue Data Orchestration Assessment**: Map systems, data flows, and gaps to show where disconnection is costing revenue - **Customer Journey Mapping**: Trace actual customer experience across every touchpoint to expose data chaos friction - **RevOps Alignment Strategy**: Align Marketing, Sales, and CS around shared metrics, data, and definitions of success - **Integration Roadmap**: Prioritized plan for connecting systems with quick wins and architecture changes ## Core Framework: The Growth Tree The Growth Tree is an interactive model showing how business experiences — Product Experience, Brand Experience, and Revenue Experience — branch from Customer Revenue Data Orchestration. When data is connected, every experience amplifies the others. When it's not, chaos results. ## Key Pages - Home: https://wonexperience.com/ - About: https://wonexperience.com/about - Services: https://wonexperience.com/services - The Growth Tree: https://wonexperience.com/growth-tree - The Silo Problem: https://wonexperience.com/chaos - Programs: https://wonexperience.com/programs - People & Personas: https://wonexperience.com/people - Join the Movement: https://wonexperience.com/join - FAQ: https://wonexperience.com/faq - Blog: https://wonexperience.com/blog - Contact: https://wonexperience.com/contact ## Blog Articles - What is Revenue Data Orchestration?: https://wonexperience.com/blog/what-is-revenue-data-orchestration - Why Do Silos Form?: https://wonexperience.com/blog/why-do-silos-form - The Real Cost of Chaos: https://wonexperience.com/blog/the-real-cost-of-chaos - The Composable Solution: https://wonexperience.com/blog/the-composable-solution - Where You Start: https://wonexperience.com/blog/where-you-start - Your Role as a Leader: https://wonexperience.com/blog/your-role-as-a-leader ## FAQ Highlights Q: What is revenue data orchestration? A: Revenue data orchestration is the practice of connecting your systems, teams, and data sources so information flows where it needs to go without manual intervention. Integration connects two tools. Orchestration connects your entire business so every team works from the same truth. Q: How is it different from data integration? A: Data integration is connecting point A to point B. Revenue data orchestration makes sure every point in your business is connected, synchronized, and working from the same data. Integration is a pipe. Orchestration is the plumbing system. Q: Do I need to replace my current tools? A: No. Revenue data orchestration isn't about replacing your stack. It's about connecting it. You keep the tools that work, add an orchestration layer that makes them talk to each other, and build from there. Q: How much does poor data quality cost? A: Poor data quality costs companies an average of $12.9 million per year, not counting hidden costs like slower decisions, frustrated employees, inconsistent customer experiences, and missed revenue opportunities.